The first step to take in optimizing your website is the use of keywords. It is what helps your page rank well on search engines. It is vital that you have good keyword strategies, there are different factors you need to consider when doing your keyword research.

What is keyword research?

 Keyword research is a technique that involves researching the most searched word or phrase of a topic and including in your web content. Search engines can identify these words, so when a user searches for a particular topic and consists of some or all of these words, your site is among the results provided.

Technology has made it very easy to get the most used keywords; This is called a keyword research tool. There are different types of keyword research tools; next, we will review the best of these tools.

  • Google AdWord  Planner
  • Yoast Suggests
  •  Ahrefs keywords explorer
  • KWFinder 
  • Solve

Google AdWords Keyword Planner

This is one of the most popular keyword research tools today. Aside from the fact that it is from google, it is also free.

To get started with using this app, you need to have an AdWords account.

You can use this tool to get related and new keywords for your topic. It also has a search volume data feature, but you Don’t need this, because it is only used for paid keyword promotion.

The most appealing feature of this tool is the depth of information it offers on Google, the biggest search engine.

Yoast Suggests

This is a keyword research tool developed by Joost.  Yoast functionality depends on Google suggest that we get from searching with Google. It requests more of the keyword expansion Google gives. You can use Yoast to find more long tail keywords.


SEMrush is the joy of every new blogger because it works differently from other tools.

With SEMrush, you don’t need to enter any seed keyword. All You need to do is open a URL, and you will be provided with keywords the site has been ranked for.

This is a great tool to edge on your competitors. You will find it easier to find long-tail and short-tail keywords that you can target.

Ahrefs Keywords explorer

Ahrefs is the tool to use for super keywords in-depth information, and this makes it one of the most popular and useful keyword research tool.

What makes Ahrefs stand out from other tools is its “keyword difficulty” feature and the extensive details it gives.

Ahrefs uses data to tell you how many clicks you will get. This is very useful because not all keywords that have significant traffic have a good number of clicks. With Ahrefs, you will get enough info on how many backlinks you require to rank well and appear on Google first page.


This is yet another fascinating research tool. Soovle suggests keywords for you from various sources like Google, YouTube, Yahoo, Bing, and lots more.

Soovle gives you sufficient keywords to use which is an added advantage over your competitors.